But where you use your keywords is just as important as how many times you use them. You probably already know that you should add keywords to pages that you want to rank. The first lesson of the SEO tutorial eases into the introduction of SEO and its importance in the digital marketing world. To begin with, there is a brief explanation of the Search Ecosystem components and their incentives. With a monthly SEO plan like the one above, plus a tracking document like a search insights report, you can build out and execute an efficient SEO strategy.

Organic Research

Some are family-owned, neighborhood stores or shops that want to improve their online presence. There is a high return on investment for achieving that status, and it’s possible to reach it with high-quality content showcasing your expertise. Don’t disable blog comments just because you don’t want to deal with the hassle of moderating them. Instead, view blog comments as an opportunity to build a community and possibly generate more leads for your business.

Create Branded Keywords

He blogs regularly about SEO and Digital marketing, and his work has been referenced by leading marketing websites.Connect with Alex on Twitter and LinkedIn. If your rankings and organic traffic increase, you are probably in the right direction. These tags appear in the HTML document containing instructions for rendering a web page and do not appear to users as they browse it. Some types of meta tags (like SEO Anomaly title tags) might appear on the search engine results page (SERP), though.

This will also require less ‘crawl budget’, or how many pages on your site that Google crawls within a given period. If possible, we recommended adding your main keyword within the opening. The reason is that Google crawls content from top to bottom, and if it finds your keyword quickly, it’s more likely to deem your article as relevant to that topic. Remember, as we mentioned before, Google is still a computer algorithm. It has to look at something to calculate rankings, and keywords are still a big part. Finally, make sure to answer the questions your users are searching for.

You’ll get search engine traffic faster… and eventually, rank the page for more than one term. And without shares (especially in the form of backlinks), you’re not going to rank in Google. This video features Founder & CEO of Techmagnate Sarvesh Bagla and COO of Techmagnate Shubh Mukherjee discussing the various aspects of digital marketing with India Ahead News Channel. In simplewords, digital marketing can be defined as marketing your product and service on any digital platform including Google Search, Social Media and Whatsapp.

• Statistics show that this leads to increased CTR, page view duration, and user satisfaction.
• SEO plays a crucial role in ensuring your website reaches the right audience.
• This lesson lets you dive deep into the world of keywords by introducing to you the importance of keyword research, user intent, and performing keyword research.
• Some changes might take effect in a few hours, others could take several months.
• This lesson of the SEO tutorial elaborates on the importance of design in your SEO practices.